SXSW is one week away. Here are the top ten events you don’t want to miss.

On March 9th, 2024, the fourth annual FAMU House will take place at The African American Cultural and Heritage Facility during SXSW. FAMU House is the place for traveling Alumni, prospective students, and the community to fellowship and connect during SXSW.

“The goal of FAMU House is to raise scholarship funding for current students attending Florida A&M University, bring awareness to the HBCU alumni presence in Austin, TX, and connect tech companies with our dynamic community. We will close out the day with our “HBCU House Party & Happy Hour” joined by our alumni family from Howard University and Tuskegee University.  Come join us, we can’t wait to meet you!”

Breaking the 4th wall: I, Alyse Tatum, the Editor of soulciti, will be speaking at one of the workshops teaching business owners how to create content. Come by, and show your support!

Black Future House is back for the second year with three soul-charging days of future-forward discussion and elevated entertainment. This year’s lineup includes 12 panels, two parties, two culinary experiences, a Black chef competition, and more. 

Some of the speakers include Elaine Welteroth, an award-winning journalist and New York Times bestselling author; Corey Coleman, American football wide receiver and owner of Untitled Fitness Lab; Arlan Hamilton, founder of Backstage Capital; Evita Robinson, founder of Nomadness, and Jeff Jenkins, CEO of Chubby Diaries and star of National Geographic’s Never Say Never. Black Future House will be Friday, March 8, through Sunday, March 10.

Dare I say that this is my most anticipated event? The Funk Factory will be taking over Speakeasy on Congress Ave., Thursday, March 14, through Saturday, March 16. There will be live podcast recordings, live music performances, and all the giveaways you can stand.

Among those listed to perform are BLK ODYSSEY, DJ Johnny Jane (Janelle Monáe), Dos Negros, PREACHER, and DJ QuestLove. There will also be a special appearance by Bootsy Collins. You may want to line up early for this one.

This is the second annual four-day showcase presented by StockX, featuring some of the top emerging artists of 2024 who celebrate the sounds of today and tomorrow, spanning all genres. The programming is free and open to the public with SXSW badge holders having priority access.

Rolling Stone Future of Music will take place at ACL Live at the Moody Theater Tuesday, March 12, through Friday, March 15. The daily headliners include Teezo Touchdown, Peso Pluma, Flo Milli, and Faye Webster.

For three days, Fast Company Grill will take over Cedar Door Bar and Grill to host business visionaries, diverse leaders, and exceptional change agents for compelling programming, novel experiences, and uncommon connections.

You can expect panels, networking, free cocktails and light bites, and surprise special guests who are usually announced closer to the event, which will be Saturday, March 9, through Monday, March 11. No badge is needed. Guests are only allowed in with an approved RSVP.

Right next door to Fast Company Grill, at Foxy’s Proper Pub, is Inc. Founders House. Happening the same days as Fast Company Grill (March 9 – March 11), Inc. Founders House is geared more towards business owners and founders. So while some of the speakers may overlap both events, the topics will vary.

Both events also have invite-only happy hours and events, usually the Friday before the actual event, for special groups who are determined by the answers given when you RSVP. At Inc. Founders House, you can also expect riveting panels, usually free coffee provided by a sponsor, free drinks, and light bites as well. Again, no badge is needed. Guests are only allowed in with an approved RSVP.


Powered by Paramount+, The Lodge is an immersive experience with an après ski theme, featuring the newest and most popular shows on Paramount+. Sip on themed cocktails at the Lawmen: Bass Reeves’ speakeasy, or grab an Azalea, the signature drink of The Masters, at the Paramount+ Pub.

Fans are invited to harness the potential power of the artifact relic from Halo, step onto the iconic bridge of the U.S.S. Discovery ahead of the Star Trek: Discovery Season 5 premiere at SXSW, and explore interactive experiences inspired by your favorite titles like The Chi, Survivor, Ink Master, and many more. This event will be Friday, March 8, through Monday, March 11, and is free and open to the public, with badge holders having priority access.

“Come for the live music, stay for the legendary times. From gigs to food to games and daily DJs, there’s a lot for you to do at Marshall Funhouse.”

Carnivals seem to be the theme for this year’s festival, and we’re not mad at it. Taking over the Parish block on March 13-15, this experience brings an exciting artist lineup, one-of-a-kind carnival-themed experiences, games, food and drink vendors like Bad Larry Burger Club, and more — inviting musicians and music lovers to participate in this celebration of culture and community. This event is open for both SXSW badge holders and the general public (with entry subject to capacity each day).

The Color Agent is an official SXSW music showcase that highlights up-and-coming music artists from around the world.

“At TCA, we take pride in curating a truly unique and unforgettable experience for all attendees. You’ll be immersed in an atmosphere of unparalleled energy, excitement, and inspiration as you witness the birth of the next generation of musical superstars.”

The showcase will be on Saturday, March 16. Also, while this is an official SXSW event, access is available with just an RSVP. Badge holders and music wristbands will have priority, though.

On Thursday, March 14, FLOODfest will be returning for its third year at Mohawk with a stacked line-up featuring artists from around the globe performing across two stages.

FLOOD Magazine has also partnered with Gimme Shelter, a non-profit collective of creators, artists, filmmakers, musicians, and business leaders coming together to help people in need with a focus on the homeless population.

Closer to the concert, surprise performances are usually announced, and entrance is free for badge holders or with an RSVP.  However, you must be 21+ to attend.

This list is just a snowflake on the tip of the iceberg for what SXSW has to offer this year, but just attending these ten events listed will make for an unforgettable 2024 SXSW experience. Drop us a line at if there’s an event we should add. Be safe, and enjoy.


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